| 1) | Consumers often do not understand the differences between petroleum and synthetic products (as explained on our Technical Page) |
| 2) | A few people still remember horror stories about some early manufacturers who tried marketing poor synthetic formulas (about 30 years ago) and think that ALL synthetic lubricants are created equal |
| 3) | Some consumers will only consider the price, never the cost. Let's take a closer look . . |
On the other hand, it is equally clear that an oil which improves economy also saves money. In the long run, an oil that reduces wear also saves money. So does an oil which is very stable and can therefore be used continuously over much longer periods of time. (What is commonly known as "extended drain intervals") In the case of Amsoil synthetics, ALL of these benefits are present at the same time. So although the initial price may be higher, the actual "cost of use" is frequently lower than that of a mineral oil.
You may have just spent thousands of dollars for your new "lean, mean machine". The oil you use to protect it costs a tiny fraction of the value of your powerboat, jet ski or waverunner. Does it makes sense to cut corners on the sizeable investment you've just made? The right premium oil is the best maintenance "insurance policy" you can buy.
As I have tracked oil change expenses over the years, an interesting shift has occurred. The ratio between the cost of oil
and the cost of labor (to change the oil) has increased dramatically. In the U.S. anyway, cost of labor has sky rocketed, while
the cost of oil (over the same period of time) has stayed fairly stable. [Not including the recent international upswing in the
cost of crude oil] The obvious conclusion is this: Anything we do to reduce the labor (for oil changes) is going to
leave more money in the bank. On my vehicles I make only one oil change per year based on Amsoil service
guidelines. Using the average annual mileage of my commuter car, I avoid the labor associated with 5 oil changes - based on
recommended petroleum oil change intervals. At the current cost of labor (about $20 U.S. per oil change), that equates
to $100 in labor I avoid each year - on that single vehicle. Furthermore, that's 5 times a year that I don't have to drive
over to Larry's Lucky Lube and wait in line for them to change my oil!
Many Amsoil lubricants fall into the fairly rare category of "cost recovery products". These are products which pay for
themselves as you use them. That is, over their useful life, the savings they generate exceed the initial
purchase price of the product. It is good to know that a few of these products still exist.
See our Technical Page for more details
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